Sorry, this is not the “West Wing”

arum group campaign buttons

Have you ever worked on a campaign as a paid operative? Yes, can you believe that people get paid to talk on the phone and go door to door like a vacuum salesperson to shill for their candidate? In the recent decade we’ve seen enough episodes of “West Wing” to tell when there’s a bit of creative license but if you get a group of operatives in a room, you can certainly hear campaign stories that no one could ever think could be possible. For us old timers, campaigns didn’t have fax machines unless it had thermal paper and pagers were the way to get a hold of me if I was on the road. People might have confused me for a dealer but at least, my parents might have mistaken me for a doctor.

Technology has brought us so many more “friends” but people still trust in their real time friends to validate positions and as advocates. I recently had my house renovated and I’ve given out the name of my contractor to numerous people because I had a positive experience and would like for them to have a similar experience. This also applies to voting and choosing the best candidate. Birds of a feather flock together. Although I may have friends with differing public policy opinions and haven’t drunk the kool aid to the extent that I blindly follow, I think it matters when we get outside of the beltway to see what normal people think. The right messenger can do a world of good or bring on doubt of a candidate’s ability to represent their constituents.

Regardless of how big or small, campaigns can be exciting and are sometimes filled with drama but more often than not, it’s an organization trying to manage chaos around them. All. The. Time. Whether it’s internal or external forces that pull on the resources, campaigns are always about raising and spending those resources towards a common goal: Winning. That magical number is 50% +1.

The best part of campaigns? Talking to people! Getting feedback and using it to see who is for your candidate, who is not for your candidate, and who is still undecided. With only 3 resources to get it all done, how do you manage expectations to execute a campaign plan? What are those 3 resources you ask? Stay tuned to find out!

Tell us about your 1st volunteer/paid campaign experience. We want to know!


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