Tuesday Truths 2016 Edition v36

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Oh lawdy! We are IN IT! Are you wondering what I’m talking about?? It’s the day after Labor Day, which is the official start of GOTV and campaign crazy! Whew! I’m exhausted just thinking about it, but if you’ve been reading along with me then you know that this is what we’re all about in politics! I spent the last few days on a work trip that just reinforces the crazy that we go through in fundraising. I was in an area that was affected by Tropical Storm Hermine and I had donors coming to a retreat. There is definitely a moment when you wonder if you’re insane or even slightly out of your mind to recommend to your client that they move forward with flying through a tropical storm to make the event. It all worked out and that’s all that really matters!

post Hermine Kiawah

Here’s Tuesday Truths!

  • When I think about what’s ahead of me for the next 60 some days, I think about treading water and making sure that I’m doing what I need to do so that I can maintain a certain level of intensity. I know that I can’t sustain it beyond that because I’ve mentally prepared myself for this kind of insanity. Once the deadline is reached, I’m all about giving myself a reboot. Read Tanya Tarr‘s day in the life when she needs a hard restart (which I will be ready for post election!).
  • I’ve always believed that community makes you grow as an individual. You can find your place in it and you can also help to build the community into a stronger place for others. It allows you to diversify your thoughts and as much effort you put into it, people will welcome you into a support system. I think of it as building an ecosystem where everyone plays a part. Be unafraid to embrace the parts of you that people may not always necessarily understand. You are being authentic to yourself and to others for that matter. There will be times when you’ll need to conform to get along and in small doses it doesn’t have to contradict who you really are as a person. These are just a couple of tips that can provide you with the ability to empower yourself to do more.
  • I’m such a big proponent to knowing your why. In a big sense of the question, “Why am I here?”, it flows to why each task is moving towards progress of an even bigger accomplishment. I often explain to my team why I’m asking them to do something because it helps to show them that even though going through a call list is a big pain in the arse, it means we’re calling through to make sure people have received an invite and have an event on their radar screen. Small tasks = bigger results. Since the premise for all of us is to achieve bigger results, it helps to focus everyone with the task at hand. If you need ways to focus yourself, here are ideas that you can use to reach your goals and vanquish “monkey mind”.
  • Hey introverts! Looking for a guide to help you grow into your leadership roles? Extroverts aren’t better than introverts and vice versa. We need a mix to make a dynamic organization successful. Being the loudest doesn’t necessarily mean that you have the best idea, just like not allowing yourself the time to gather your energy as an introvert is not the wisest technique when you prepare to network. A little bit of one another’s best traits can build solid leaders.
  • Do you ever have to write fundraising solicitation letters? I do it quite often and writing in the voice of the principal, whether it’s the candidate or elected official or senior leadership of an organization, requires that you know their voice and tone when writing these “stories”. One of the more technical things you need to know is that an active voice does much better in getting donors/prospects to move towards action. Here’s a great test you can take if you’re checking to see if you’re writing in an active voice. It’s also quite clever!
  • Along the same lines of communicating what your organization does, it’s important to also understand your audience. You’re creating a narrative of accomplishments and goals as well as outlining how donors can contribute towards a shared objective. For non-profits, there are words that really resonate with donors and have been helped to move them to contribute. What are the 2 words after “please” that mean a great deal? If you said, “thank you” then you’re on the right track to understanding a typical donor’s psychology. Thank you is great, but it’s even more important to make sure you spell that donor’s name correctly. You don’t want to ruin all of the good work you put into securing the contribution to leave a bad taste with a misspelled name!

THANK YOU for reading/sharing and let me know what tips have helped you!

— Madalene

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